Companies don’t have the same budget for digital marketing. It is sometimes hard for small and medium sized companies to compete with the large companies. Here are three ways small and medium companies can improve their website traffic.
1. Facebook and Twitter remarketing
Facebook is a great promotional tool for both B2B and B2C industry. You can install a Facebook tracking pixel on your site and keep on marketing to customers who have visited your site. All you need is a minimum of 100 visitors. Remarketing is a great way to improve your website traffic. You can use Facebook to send emails to mass audiences as well. You can also do Twitter remarketing the same way as Facebook remarketing. But with Twitter, you will need minimum 500 audiences to start advertising towards them. You can also have Twitter cards which allow you to have buttons built into the tweet. This lets you have more engaging calls.
Blogging is a great way to drive traffic to your site. Create a blog and link your company site to the blog. If you open up a blog and give regular posts, it can increase traffic to your site upto 300%. You should also promote your blog on Facebook.
3. Optimize your site for SEO
You should make you site SEO friendly so that search engine robots will crawl in your site. Have good and original contents on your site; update your site regularly and have links to high priority sites from your website.
Use these three methods to drive traffic to your site. Do these regularly for a few months and you will notice the difference. Your site will have at least double traffic within a few months.