In order to market your business successfully on social media, you need to understand the unique opportunities that Facebook provides. Here are some tips to market your business on Facebook.
Never ‘hard sell’ on Facebook
Facebook is a fun social place where people interact with friends and families. They share photos, videos and relax. You need to become part of their community and start conversations rather than hard selling your products and services. Avoid using advertising slogans or providing list of products along with their price. This will result in people unfollowing you and you may even have negative comments on your page.
Have a clear goal and strategy
You must have a clear goal for using Facebook. For example, you can set your goals in quantifiable terms, like achieve 10% more traffic within next 6 months. You should publish a post every morning on some special issues; you can post daily photo featuring customers using your products; you can also encourage users to post their photos, etc. When you set a goal, it gives you direction and a way to measure your success.
Post regularly and encourage comments
Facebook is built around frequent updates. So regularly provide frequent posts. Statistics show that 50% of Facebook users check their page at least once a day. So, they must see that you are regularly posting new materials to your site. You should engage people into a conversation. So, encourage comments and reply quickly. This will create engaging customers.
Use pictures and videos
The reach of pictures and videos in your content is higher than texts. For example, you can post photos of your new products. You should provide interactive offers, like contents, games, etc.
You can also give discounts and giveaways to attract customers. Facebook is a great marketing tool and it must be used wisely.